Top Authority for Best Practices

future of mobile here now graphic Web design is about providing a positive user experience, and a top authority for best practices advice happens to be Google. Our custom web design techniques have developed and evolved over more than 15 years. It is important to keep up with the times.

Our choice is to develop RWD Responsive Web Designs with custom mobile web design services as our new standard.

Attracting search engine traffic depends on an awareness of search engine optimization trends, and adjusting web design services to remain on the cutting edge.

Google dominates search services. Google gives free advice about how to create websites that rank well. The secret is developing sites for your visitors with quality content, not using SEO techniques to rank high in search results. Quality content attracts top search results.

For 2013 and beyond the trend of providing mobile friendly websites cannot be ignored. Google recommends “going mobile”.

Consider this excerpt of official recommendations by Google that includes 3 options for building smartphone optimized websites:

Details of Recommendations

1. Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.

2. Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.

3. Sites that have separate mobile and desktop URLs.

Google Source: Building Smartphone-Optimized Websites

Option 1 above is a RWD Responsive Web Design where one design serves proper display of website content to all visitors, mobile or desktop. That’s exactly what we do. The others use separate designs or two www page addresses.

As stated before on this site, marketing experts predict that website visitors on mobile devices will pass desktop users by 2015. Having a responsive custom mobile web design now is a good strategy to stay with or ahead of the competition.

Google’s purpose is to serve search visitors relevant results. They are the top search engine because they do that well and meet expectations. However, sometimes you have to read between the lines.

Imagine two websites that are nearly equal for a given search phrase. If website A requires a separate version or web address with code for mobile devices, and website B is a single design that serves all visitors, which do you suppose Google will choose as #1 on page 1 after paid ads?

The strategy of going mobile is important for people in web design as well as their clients.

Trust the top authority for best practices. Now is the time to upgrade the website visitor experience to serve mobile devices. Google recommends it. We can help.

Contact us today for a no obligation review for a new custom mobile web design, or current site redesign. The future is here.